Project Overview

Don Coffeini is a mobile coffee business launched by a young entrepreneur aiming to stand out in a competitive urban environment. The goal was to create a strong visual identity and attract more customers through a recognizable and modern brand.

Client’s Challenge

The existing concept lacked consistency and did not effectively communicate the brand’s personality. The business needed a complete redesign — from visual identity to customer-facing materials — to improve visibility and engagement.

My Approach

I started with market research and competitor analysis to identify positioning opportunities. Based on this, I developed:
● A bold and memorable logo● A cohesive brand identity system● Print-ready materials (cups, packaging, business cards)● Coffee truck branding to maximize street visibility

Results

The result was a vibrant and consistent brand that immediately stood out in a crowded environment. The new identity improved customer perception and helped increase engagement and sales.

Tools & Techniques

Brand Strategy • Logo Design • Packaging • Print Design • Visual Identity